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Best Employer of 2017.
Blog Post

And the Winner Is...

2 min read · February 01, 2017

Introduction

In 2014, SAS, a US-based software company, was named Best Employer in the World by Forbes. While companies like Google and Apple are often in the spotlight for their employee initiatives, SAS stood out for a different reason. Instead of focusing on flashy perks, SAS prioritised the essentials: health care, personal growth, and open communication.

This approach helped SAS to encourage employees and create an environment where they feel valued and supported. A positive work environment fosters a sense of belonging, which increases employee retention and boosts productivity.

By fostering a supportive culture, SAS demonstrates how businesses can thrive by focusing on their greatest asset—employees. Success comes from addressing employees’ needs, both at work and beyond. This article explores the key principles behind SAS’s award-winning model. It provides insights other companies can use to improve employee experience and create a positive workplace culture.

The importance of employee growth and advancement for retention

SAS earned the title of Best Employer because of its commitment to employee growth. In today’s competitive job market, offering a good salary isn’t enough to attract or retain top talent. Employees want to build skills, grow in their careers, and achieve long-term success. SAS fosters an environment that supports empowering employees to thrive.

SAS recognises the importance of career development. They offer growth-oriented policies like career development programs, mentorship, and clear career paths. This helps employees build the skills they need to succeed, motivating them to stay engaged with their work and the company’s mission.

This leads to higher levels of employee retention and increased productivity. Investing in employee growth benefits both employees and the organisation. Employees feel valued, and the business gains a skilled workforce.

SAS's practice of promoting from within is a prime example of how growth opportunities boost morale, retention, and employee performance.

How promoting from within enhances employee retention

At SAS, internal promotion is key to their approach to talent management. Rather than looking outside for leaders, SAS promotes from within. This creates a culture where employees feel recognised and know they can advance.

Employees also feel a greater sense of belonging in a workplace that promotes loyalty and internal growth. Internal promotions strengthen team dynamics. Employees who are promoted already understand the company’s culture, systems, and values.

This familiarity allows them to lead teams effectively. It fosters a positive workplace culture where employees feel motivated and empowered to contribute.

Promoting from within builds trust. Employees see that their efforts can lead to advancement. They feel more committed to their work, which increases employee engagement and boosts retention. Employees are less likely to leave when they see long-term career growth opportunities within their own company.

Internal promotion and employee retention at SAS

Employee retention is crucial for any company’s success. High turnover is costly and can lead to the loss of important knowledge. SAS tackles this by promoting from within. This reduces recruitment and training costs while maintaining a steady stream of experienced employees who understand the company’s operations and values.

Internal promotions boost morale. Employees who know their hard work will be rewarded are more likely to stay with the company. This strengthens loyalty and builds unity across teams.

It creates a positive work environment where employees feel they are part of a team that values their contributions. Focusing on internal promotions creates an environment where employees feel supported and valued.

This boosts retention and ensures the company has a skilled and engaged workforce, ready to support high performance and long-term goals.

Creating a positive workplace culture without egos

SAS’s success stems from its flat organisational structure. This model removes unnecessary barriers created by rigid hierarchies. At SAS, all employees are encouraged to contribute ideas, regardless of their role or title.

This approach fosters a sense of belonging and shows employees that their contributions matter. In a workplace without egos, communication flows freely. Employees feel empowered to speak up, share ideas, and collaborate.

This fosters mutual respect and strengthens the overall work environment, contributing to a high-performing team. SAS demonstrates that when employees focus on the work instead of office politics, productivity improves, and innovation thrives.

By prioritising collaboration over hierarchy, SAS has created a positive work environment that leads to high performance and engaged employees.

Introduction

In 2014, SAS, a US-based software company, was named Best Employer in the World by Forbes. While companies like Google and Apple are often in the spotlight for their employee initiatives, SAS stood out for a different reason. Instead of focusing on flashy perks, SAS prioritised the essentials: health care, personal growth, and open communication.

This approach helped SAS to encourage employees and create an environment where they feel valued and supported. A positive work environment fosters a sense of belonging, which increases employee retention and boosts productivity.

By fostering a supportive culture, SAS demonstrates how businesses can thrive by focusing on their greatest asset—employees. Success comes from addressing employees’ needs, both at work and beyond. This article explores the key principles behind SAS’s award-winning model. It provides insights other companies can use to improve employee experience and create a positive workplace culture.

The importance of employee growth and advancement for retention

SAS earned the title of Best Employer because of its commitment to employee growth. In today’s competitive job market, offering a good salary isn’t enough to attract or retain top talent. Employees want to build skills, grow in their careers, and achieve long-term success. SAS fosters an environment that supports empowering employees to thrive.

SAS recognises the importance of career development. They offer growth-oriented policies like career development programs, mentorship, and clear career paths. This helps employees build the skills they need to succeed, motivating them to stay engaged with their work and the company’s mission.

This leads to higher levels of employee retention and increased productivity. Investing in employee growth benefits both employees and the organisation. Employees feel valued, and the business gains a skilled workforce.

SAS's practice of promoting from within is a prime example of how growth opportunities boost morale, retention, and employee performance.

How promoting from within enhances employee retention

At SAS, internal promotion is key to their approach to talent management. Rather than looking outside for leaders, SAS promotes from within. This creates a culture where employees feel recognised and know they can advance.

Employees also feel a greater sense of belonging in a workplace that promotes loyalty and internal growth. Internal promotions strengthen team dynamics. Employees who are promoted already understand the company’s culture, systems, and values.

This familiarity allows them to lead teams effectively. It fosters a positive workplace culture where employees feel motivated and empowered to contribute.

Promoting from within builds trust. Employees see that their efforts can lead to advancement. They feel more committed to their work, which increases employee engagement and boosts retention. Employees are less likely to leave when they see long-term career growth opportunities within their own company.

Internal promotion and employee retention at SAS

Employee retention is crucial for any company’s success. High turnover is costly and can lead to the loss of important knowledge. SAS tackles this by promoting from within. This reduces recruitment and training costs while maintaining a steady stream of experienced employees who understand the company’s operations and values.

Internal promotions boost morale. Employees who know their hard work will be rewarded are more likely to stay with the company. This strengthens loyalty and builds unity across teams.

It creates a positive work environment where employees feel they are part of a team that values their contributions. Focusing on internal promotions creates an environment where employees feel supported and valued.

This boosts retention and ensures the company has a skilled and engaged workforce, ready to support high performance and long-term goals.

Creating a positive workplace culture without egos

SAS’s success stems from its flat organisational structure. This model removes unnecessary barriers created by rigid hierarchies. At SAS, all employees are encouraged to contribute ideas, regardless of their role or title.

This approach fosters a sense of belonging and shows employees that their contributions matter. In a workplace without egos, communication flows freely. Employees feel empowered to speak up, share ideas, and collaborate.

This fosters mutual respect and strengthens the overall work environment, contributing to a high-performing team. SAS demonstrates that when employees focus on the work instead of office politics, productivity improves, and innovation thrives.

By prioritising collaboration over hierarchy, SAS has created a positive work environment that leads to high performance and engaged employees.

Benefits of a flat organisational structure for employee engagement

Traditional top-down management is becoming outdated. At SAS, leadership is more approachable. By removing layers of hierarchy, the company encourages open communication at all levels. This creates an atmosphere that fosters employee engagement and teamwork.

The benefits of this shift include:

  • Reducing silos, allowing teams to collaborate more effectively
  • Enabling leaders to stay engaged with their teams, offering guidance and support
  • Empowering employees to make decisions and contribute to problem-solving

This shift results in a workplace where employees feel empowered to make decisions and contribute to problem-solving. SAS’s decision to move away from rigid structures shows that success is about fostering open communication, trust, and collaboration. This culture directly impacts organisational culture and employee retention.

How flat structures increase employee productivity and innovation

Flat organisational structures benefit both employees and businesses. One key advantage is that employees feel their contributions matter. When there are fewer layers between them and senior leadership, they feel more connected to the company’s mission and values, increasing their engagement.

Flat structures improve communication and decision-making. With fewer levels of approval, teams make decisions faster and act on opportunities more efficiently. This leads to greater agility, which is important for business growth.

Flat structures also encourage innovation. Employees feel safe to share creative ideas. SAS’s approach shows that when organisations remove unnecessary hierarchies and promote openness, both employees and the company benefit.

Why a fun workplace culture boosts employee productivity

SAS believes that work should be more than just a job—it should be fulfilling and enjoyable. While achieving goals and maintaining productivity are important, integrating fun into the workplace is key to creating a positive work environment. SAS has shown that fostering fun increases employee engagement and well-being.

Employees who enjoy their work stay motivated and collaborate more effectively. By offering opportunities for social events and team-building activities, SAS fosters a culture where employees are productive, engaged, and happy. This culture helps improve employee retention.

Creating a fun workplace doesn’t mean sacrificing results. SAS demonstrates that a positive and enjoyable work environment leads to higher morale, increased productivity, and stronger loyalty among employees, boosting performance at all levels.

The work hard, have fun philosophy at SAS

SAS follows the philosophy of work hard, have fun. Employees are encouraged to take their roles seriously but are also given space to enjoy their work. This balance ensures productivity remains high, while employees feel motivated and engaged.

The company integrates fun into the workday through:

  • Team-building exercises
  • Social events
  • A culture that values creativity and humour

These activities help employees build stronger relationships, collaborate more effectively, and contribute to a positive workplace culture. Promoting fun reduces stress and helps employees maintain a healthy work-life balance. This approach leads to higher engagement and job satisfaction, boosting long-term productivity and performance.

The impact of a positive work culture on employee well-being

A positive work culture significantly impacts employee well-being. SAS’s focus on creating a supportive and enjoyable environment helps employees feel more connected to the company and more satisfied with their jobs. This directly affects employee experience, boosting job satisfaction and performance.

When employees feel comfortable being themselves and enjoy their work, it reduces stress and increases their job satisfaction. This has a direct impact on productivity and employee retention. SAS’s approach shows that a positive work environment leads to happier employees, which benefits the company as a whole.

By prioritising employee well-being, SAS creates a workplace where employees are motivated, engaged, and committed to the company’s success.

Supporting families and work-life balance for employee retention

SAS understands the importance of work-life balance. The company offers family-friendly benefits that help employees juggle work and family responsibilities. These benefits are crucial for employees with children or other family obligations. They reduce stress and help employees focus on their work.

SAS’s commitment to family support makes it an attractive employer for people from all walks of life. By offering flexible work schedules, childcare assistance, and family-friendly policies, SAS helps employees maintain a healthy balance between work and home life. This improves employee satisfaction and increases loyalty and retention.

How family-friendly benefits boost employee satisfaction

SAS has offered free primary healthcare to employees and their families since 1984. This program, used by over 90% of their workforce, helps employees manage their health without worrying about costs. By providing healthcare and other family-oriented benefits, SAS shows it values its employees and their well-being.

Family-friendly benefits help attract and retain top talent, particularly working parents. When companies offer flexible schedules, childcare assistance, and healthcare support, they show a strong commitment to employees’ well-being. This increases employee retention and creates a positive company culture where employees feel cared for and supported.

SAS’s family-friendly approach is one reason why it’s considered one of the best places to work. Supporting employees’ personal needs is key to fostering loyalty and satisfaction.

Family support and employee retention at SAS

Offering family-friendly policies is more than a nice gesture—it’s a strategic decision. SAS shows that when employees feel supported in their personal lives, they’re more likely to stay loyal to the company long-term. This strengthens employee engagement, boosts productivity, and ensures higher retention.

Family-friendly benefits reduce stress and help employees balance work and personal commitments. This leads to higher job satisfaction, lower turnover, and a more stable workforce. SAS shows that family support is a key driver of employee retention and organisational success.

The power of employee feedback and recognition programs

At SAS, feedback and recognition are essential components of the employee engagement strategy. Regular feedback helps employees understand their performance, while recognition boosts morale and motivates employees to perform at their best. Recognition programs are key to creating an environment that encourages high performance.

By offering constructive feedback and recognising employees’ contributions, SAS creates a culture of trust, continuous improvement, and high performance. Employees feel valued and are more likely to stay engaged in their work.

Feedback at SAS isn’t limited to formal performance reviews. Managers conduct regular check-ins and informal discussions with employees to ensure communication is open and ongoing. This helps employees stay aligned with company goals and address challenges they may face.

Providing constructive and positive feedback for engagement

SAS places great importance on constructive feedback. Employees receive actionable insights that help them improve, alongside positive recognition for their efforts. This dual approach ensures employees feel both supported in their development and motivated to continue working toward company goals.

Regular feedback keeps employees on track and provides the guidance they need to succeed. It also strengthens relationships between employees and managers, fostering trust and collaboration.

Recognition programs that inspire employee motivation

Recognition is key to SAS’s employee engagement strategy. Employees who are recognised for their hard work are more likely to stay motivated and continue performing at a high level. Recognition programs at SAS encourage employees and reward their contributions.

SAS ensures recognition is meaningful and specific. Rather than offering generic praise, managers highlight the impact of an employee’s contributions, making recognition feel authentic and motivating. This boosts morale and strengthens the company’s culture of appreciation and respect.

Conclusion: How SAS becomes an employer of choice

SAS has set a gold standard for employee engagement by prioritising well-being, career growth, work-life balance, and recognition. These principles show that valuing employees is not just a moral choice, but a strategic one. A motivated, engaged workforce leads to higher productivity, better retention, and long-term organisational success.

While not every company can replicate SAS’s exact offerings, adopting even a few of these practices—like promoting from within, fostering a positive work environment, and supporting families—can help create a loyal and engaged workforce. Supporting employees’ experience through feedback, recognition programs, and growth opportunities will create an environment that attracts and retains top talent.

To become an employer of choice, start by focusing on what matters most to your employees. Build a culture that prioritises people, and you’ll transform your workplace into a hub of creativity, loyalty, and success.

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Important Notice

The information contained in this article is general in nature and you should consider whether the information is appropriate to your needs. Legal and other matters referred to in this article are of a general nature only and are based on RosterElf's interpretation of laws existing at the time and should not be relied on in place of professional advice.

RosterElf is not responsible for the content of any site owned by a third party that may be linked to this article and no warranty is made by us concerning the suitability, accuracy or timeliness of the content of any site that may be linked to this article.

RosterElf disclaims all liability (except for any liability which by law cannot be excluded) for any error, inaccuracy, or omission from the information contained in this article and any loss or damage suffered by any person directly or indirectly through relying on this information.

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